Folklore

Brand Refresh & Brand Mythology Revisit

Starting at $2,500

For brands in operation for 5 years or more.

Folklore is for the brand that has earned its story but needs to reclaim it. The logo looks slightly wrong for where the business is now. The voice drifted somewhere between your first hire and your tenth. Nothing is broken, exactly — but something isn't fitting the way it used to.

We keep what's working. What earned the loyalty, built the recognition, and gave your customers something to come back to stays. We sharpen, update, and realign what's drifted — so the brand fits the business you're actually running, and the story you're telling is the one you meant to tell.

Projects start after consultation and the down payment are completed.

This is a remote service. You will be notified of updates through Notion or Slack. Your project will proceed following feedback and approval via text or meeting.

You will be asked to provide background information about your business to build a brand strategy and mythology, including brand story, market position, and target audience. If you don't have this written down, I can walk you through it, but it will extend the timeline. There are guides in The Shed to help you.

Deliverables will include PNGs, JPGs, and PDFs, and will be delivered via Google Drive. You will have 30 days to download files after completion.

Deliverables also include any licenses acquired on your behalf.