The Study

A design and marketing blog.
How to Build a Cult Brand Without Selling Your Soul - Viki Sisnette

How to Build a Cult Brand Without Selling Your Soul

Every cult brand checklist tells you to build rituals, create scarcity, and use insider language. Follow all ten steps and you can still end up with a brand nobody's loyal...
The Art of the Pivot - Viki Sisnette

The Art of the Pivot

For established retail, hospitality, and entertainment founders shifting demographics or scaling to a new tier. 
How to Build a Brand Story People Actually See Themselves In - Viki Sisnette

How to Build a Brand Story People Actually See Themselves In

Most brand stories center the founder. The ones that actually work center the customer. Here's the structure behind the ones that do.
Read this before your Brand Audit - Viki Sisnette

Read this before your Brand Audit

How Brand Audits can help you identify gaps, inconsistencies, and aspects of your brand and business you've underutilized.
Brand Refresh vs. Rebrand: How to Tell Which You Need - Viki Sisnette

Brand Refresh vs. Rebrand: How to Tell Which You Need

Stop guessing which one sounds right. Five questions tell you whether your business needs a brand refresh or a full rebrand. Plus, real cost ranges and a checklist for storefront...
Signs Your Company Needs a Brand Refresh - Viki Sisnette

Signs Your Company Needs a Brand Refresh

Your brand isn't broken. It's just outgrown its skin.
What Cults Got Right About Branding - Viki Sisnette

What Cults Got Right About Branding

What cults, for all their chaos, somehow got exactly right that most brand strategies miss.
How Does a Brand Persona Bring Your Brand Story to Life? - Viki Sisnette

How Does a Brand Persona Bring Your Brand Story to Life?

Discover how to define your brand’s personality, tone, and voice so your audience connects with your story on an emotional level.
Do You Have a Strategy Problem? - Viki Sisnette

Do You Have a Strategy Problem?

Something shifted this year, and you felt it. Here's what that feeling is actually telling you about your brand.