A couple stands together in front of a couch, enjoying each other's company.
White Sicara logo
Concept Work: Branding and App Design

Introducing Sicara, a new matchmaking app that redefines the dating experience.

In Sicara, users embark on a journey where personality and compatibility reign supreme, conversing and playing games with suitors, suggested by our certified dating coaches and matchmakers, based on detailed profiles, weekly surveys, workshops, and feedback. But, here's the twist. Users can’t share photos until they are ready to meet in person.

Sicara's approach ensures that matches are forged on genuine connection rather than superficial attraction. So, when users are ready to take their connection offline, they can be confident that it has been cultivated through meaningful dialogue and shared values. Say goodbye to the days of swiping and hello to authentic connections with Sicara.
Sicara logo on multicolored background

How does it work?


Potential matches are recommended based on information you provide about your lifestyle, interests, preferences, passions, values, and aspirations. From there, you can start talking and getting advice based on your reflections and experience. Or continue meeting new suitors until you find a good match and go offline, with the option to continue geting advice and taking workshops to improve communication.

Sicara is more than just another dating app, it features coaching services and provides personalized advice aimed at enhancing communication and forming deepening connections. Users are encouraged to reflect on their in-app interactions, fostering self-awareness and growth in the dating sphere.

Loading Screen
A black smartphone mockup centered on a white background, displaying a loading screen for an app called Sicara.

User Profile
A black smartphone mockup centered on a white background, displaying a social media profile page for a user named Marie.

We review your profile with the help of AI to suggest prompts and point out where you can add details and information. We also learn more about your preferences via in-app activity and social media to help us narrow down users with shared or similar interests, and lifestyles.

Matchs + Introductions
A black smartphone mockup centered on a white background, displaying a social media about page for a user named Elijah.

We focus on compatibility. As we learn more about you, we narrow down who is compatible with you make introductions, and regularly check in for feedback on how your conversations are going.

Wingman
A smartphone mockup displaying the SICARA music app interface, featuring a dark purple header with white text and a chat-style message list above a full QWERTY keyboard.

We suggest tailored funny, clever, and interesting questions and statements to help you start a conversation and help with the slow, awkward stars that often come up with new introductions. We also provide in-app games and activities you can do together.

Workshops
A black smartphone displaying a dark green and black digital survey app interface with white buttons and text, shown on a plain white background.

Having intentional conversations can take a bit of practice. We offer a dating simulator with our internally trained chatbots geared towards helping you practice conversations based on feedback from your assigned dating coach

Weekly Surveys
A black smartphone displaying a dark green and black digital survey app interface with white buttons and text, shown on a plain white background.

We will send you weekly surveys to learn more about you and help ensure you get the best possible matches. These questions cover a mixture of topics, from Interests and lifestyle to dating history.

A square graphic with a red, beige, and green gradient background and black text reading: 'Online dating has become widely accepted, with 59% of Americans agreeing that online dating is a good way to meet people.'.
A couple embracing and kissing in an outdoor field at sunset, with purple script text reading 'Your worth the effort' overlaid at the top.
A square graphic with a soft geometric gradient background in purple, green, and lavender tones, featuring the text: 'Shared interests are the most common influence on initial attraction among online daters.' in black sans-serif font.
Two people seen from behind in a dimly lit bar or cafe setting, with one holding up a smartphone to take a selfie. Large neon-style green text across the top reads, 'It's just a text, press send.
A digital graphic with a red-to-purple gradient background and black text reading, 'Over 70% of online dating users prefer to access dating services on their smartphones.'.
Two people holding hands, one wearing a white sweatshirt with red script text and the other wearing a light blue denim jacket over a white shirt. The text 'A new era of blind dating' is overlaid across the bottom.
A digital infographic with a red-to-green gradient background and white text stating, 'Men are more likely to use dating apps. 52.
A couple seen from behind standing by a railing and looking out at a city waterfront with a bridge and blue sky. Large red script text across the top reads, 'Don't be afraid to connect.
A square graphic with a dark geometric background in purple, teal, and green gradients, featuring white text that reads: 'About 22% of online daters have found a stable relationship or marriage through online platforms.'.
A romantic silhouette photo of a couple embracing at sunset with the overlaid text 'Trust the dating process' in purple script.
A digital graphic with a red-to-purple gradient background and white text that reads: 'As of 2021, approximately 30% of U.S.
A man in a muted green sweater sits closely with another man lying down in a dim indoor setting, with the overlaid text 'Connection in a modern era' in white script across the lower portion.
Two framed digital advertisements mounted side-by-side on a light gray stone wall above a dark asphalt ground. The left ad is dark with text reading 'It's just a text, you read' and the brand name '#SICARA'.
Three framed vertical posters with the brand name “SICARA” displayed on a light gray brick wall between escalators in a modern indoor setting.
Three black-framed posters are displayed side by side on a gray, textured brick wall. Each poster features a different couple's photo with a romantic quote and the text 'SICABA' at the bottom.