{"product_id":"brand-mythology-workbook-the-prologue","title":"The Prologue","description":"\u003ch5\u003eFor brands approaching launch or in their first year.\u003c\/h5\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003eYou've been in business long enough to have a name, a product, maybe a following, but the story behind it still lives in your head, in half-finished Notes app drafts, in a different version every time someone asks, \"So what's your brand about?\" You built this on instinct, and instinct got you here. It won't get you much further without something written down.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cspan\u003e\u003cmeta charset=\"utf-8\"\u003eThe Prologue doesn't ask you to invent anything. It asks you to notice what you've already built and give it a spine — a documented story you can hand to a designer, a hire, a customer, without starting from scratch every time.\u003cmeta charset=\"utf-8\"\u003e By the end, you're left with a spine. Something to build from instead of improvising around. This is where a brand mythology begins, put finally into words instead of carried around in your head.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThis Workbook Covers\u003c\/strong\u003e\u003cspan\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBrand Story: the real one, not the elevator pitch\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBelief System: what you actually stand for, named plainly\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBrand Promise: what a customer can count on, every time\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBrand Personality: who your brand is when it shows up in a room\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBrand Expression: how all of that translates into what people see, hear, and feel\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-f5ba3782-7fff-d891-3eae-09b8d73b87be\"\u003e\u003cspan\u003eDigital products such as guides and workbooks are non-refundable.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Viki Skull","offers":[{"title":"Default Title","offer_id":51452754788598,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0818\/7481\/3174\/files\/the-prologue-4440819.jpg?v=1788207547","url":"https:\/\/iamvikiskull.com\/products\/brand-mythology-workbook-the-prologue","provider":"Viki Sisnette","version":"1.0","type":"link"}