{"product_id":"brand-mythology-workbook-the-framework","title":"The Framework","description":"\u003ch5\u003eFor brands that have been in business for more than a year.\u003c\/h5\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003eYou've been at this for years now, but somewhere along the way, the brand drifted from what you meant it to be. Not dramatically — just enough that the story you tell now doesn't quite match the one you started with, and you can feel the gap even if you can't name it yet. But you can’t diagnose exactly where it split.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003eThe Framework will help you recenter your brand, using what youve already built so you can focus on the next five years. This workbook will have you document your brand's history and focus on what actually happened, not what you meant to happen. To realign your brand with your new or original intentions.\u003cbr\u003e\u003c\/p\u003e\n\u003cp dir=\"ltr\"\u003e\u003cstrong\u003eThis Workbook Covers\u003c\/strong\u003e\u003cb\u003e\u003c\/b\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eCreation Story: how this actually started, not the polished version\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBelief System: what's held through every pivot\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eIdeal Audience: who's actually shown up, and why\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBrand Personality: the character your brand has become, on evidence\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003eBrand Expression: how that character reads across every touchpoint\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli dir=\"ltr\"\u003e\n\u003cp dir=\"ltr\" role=\"presentation\"\u003e\u003cspan\u003ePatterns of Behavior: the habits, good and bad, that built your reputation\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cb id=\"docs-internal-guid-f5ba3782-7fff-d891-3eae-09b8d73b87be\"\u003e\u003cspan\u003eDigital products such as guides and workbooks are non-refundable.\u003c\/span\u003e\u003c\/b\u003e\u003c\/p\u003e","brand":"Viki Skull","offers":[{"title":"Default Title","offer_id":51452803186934,"sku":null,"price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0818\/7481\/3174\/files\/the-framework-8489768.jpg?v=1788207547","url":"https:\/\/iamvikiskull.com\/products\/brand-mythology-workbook-the-framework","provider":"Viki Sisnette","version":"1.0","type":"link"}