Brand Identity Design and Brand Management for Founders & Creative Entrepreneurs who want their work to be remembered.
Customers fall for a brand the same way they fall for a lover. A spark. A story. A feeling that says "this one understands me". Branding shapes that desire, and storytelling keeps it alive. When you have both, the possibilities are endless.
Your brand isn't a logo sitting pretty on a page. It is your most charming employee and your fiercest advocate. It shakes hands on your behalf. It tells your story when you're not in the room. And it ensures your business stays on their mind long after the first impression.
The Garden
Brand Management & Marketing Support
A garden stays maintained when someone tends it regularly. Your brand is no different.
The Garden is a subscription service for founders who want their campaigns and content handled with the same care they give their craft.
Think of me as your brand's private groundskeeper. I maintain, prune, and prepare your brand so it always looks its best.
From pitch decks and press kits to event signage and social posts, I'll handle the details that make your brand memorable. So you can focus on what you built.
The Parlor
Bespoke Brand Strategy & Identity
The Parlor is a transformative space where we co-create your identity with intention, artistry, and strategy. This is brand identity and marketing, crafted with clarity, ceremony, and a bit of bite.
Bring me your scattered visuals, unfinished ideas, and quiet ambitions. Together, we'll create a brand that stirs something deep, with clarity and culture.
Whether you're pursuing a small business rebrand from the ground up or refining what's already growing, we'll build a foundation you can grow from. One that helps people see the value of what you do before you even speak.
No filler. No fluff. Just a brand that works.
Hi, I'm Viki. I'm a Brand Designer and Creative Director based in Chicago, IL.
I design brand identities and marketing for founders in retail, hospitality, and entertainment.
The kinds of businesses that depend on the atmosphere. On return visits. On people telling their friends, "You have to go there."
Because when you live or die on connection. A weak brand doesn't just cost you customers—it hands them to someone who figured out how to speak their language first.
Free Resources
Here you’ll find tools designed for those who like to get their hands dirty. To help you strengthen your brand identity, from brand strategy guides to quizzes, whether you’re starting fresh or fine-tuning.
Storytelling Guide
A brief introduction to brand storytelling, with a basic guide to telling relatable and engaging brand stories.
Brand Diagnostic
A short diagnostic survey that helps you determine if your brand needs a refresh, rebrand, or just a few adjustments.
Strategy Guide
Build a long-term plan for how your brand presents itself and connects with customers by developing its brand identity.
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